CRM for Sports Coaches

Manage athletes,
not spreadsheets

TrainingPeaks sees one athlete at a time. Spreadsheets see nothing. Athlin gives you a roster-wide dashboard with Garmin data, AI plan generation, and recovery alerts — in one place.

Get lifetime access — it's free No credit card required.
Early coaches: lifetime access — free, forever.

Your current tool stack

Look familiar?

Now

📈 TrainingPeaks — plan delivery
📊 Google Sheets — roster tracking
💬 WhatsApp — athlete messaging
⌚ Garmin Connect — checking each athlete
📧 Email — weekly reports

5 tools. 5 logins. None of them show the full picture.

With Athlin

Athlin athlete roster

One platform. Your entire roster on one screen.

Athletes, plans, wearable data, recovery — connected.

Time calculator

How many hours are you losing to manual plans?

Number of athletes / clients 12
Minutes to write one plan (manually) 35 min

7h

per week now

0.4h

with Athlin

6.6h

saved /week

That's 30.1h per month and 364h per year — that Athlin can give back.

Do you need a coaching CRM?

Readiness Quiz — 5 questions

Question 1 / 5

Do you coach more than 8 athletes at the same time?

Comparison

Athlin vs your current stack

What if one CRM replaced your spreadsheets, Garmin checking, and manual plans?

FeatureAthlinPipedriveSheetsTrainingPeaks
Roster-wide athlete dashboard✅❌⚠️⚠️
Training load monitoring✅❌❌✅
Garmin / Apple Watch sync✅❌❌✅
AI plan periodization✅❌❌❌
Recovery alerts✅❌❌⚠️
Multi-sport support✅❌⚠️✅
Coaching style learning✅❌❌❌
Race countdown + auto-taper✅❌❌⚠️
Client / contact management✅✅⚠️⚠️
Price (coach, 15 athletes)Free (beta)$24/moFree$19.95/mo+

Features for your sport

Athlin speaks your sport

Pace zones from wearable data

Athlin pulls race results and training data to calculate per-athlete pace zones. No more guessing thresholds from a one-off lactate test.

Race-date periodization

Set a race date and target time. The AI builds backward — base, build, peak, taper — and adjusts when life disrupts the schedule.

Training load monitoring across your roster

See weekly running volume, intensity distribution, and acute:chronic load ratios for every athlete — on one dashboard.

What coaches are saying

Problems coaches know too well

"The value of a coach isn't in the plan. It is in the person having faith in you so they don't have to think about anything but running."

Coach on r/AdvancedRunning

"TrainingPeaks plans don't auto-adjust when you skip a workout. Real life happens — plans need to flex."

Coach on r/triathlon

"Most coaches don't spend enough time with you to highly personalize a plan. They have their own generic template."

Coach on r/triathlon

"What people want is someone to talk to and feel accountable to — more than just a plan."

Coach on r/AdvancedRunning

Athlin handles the plan and the data — so you can focus on your athletes.

Founding coach program

Free forever. No catch.

You're stitching together TrainingPeaks, spreadsheets, and WhatsApp to manage your roster. Athlin replaces them all with one AI platform — free, forever for early coaches.

  • Athlin — free forever
  • AI that learns your style
  • Input on the product roadmap
  • All future features included
Claim your spot

Frequently asked questions

CRM for Coaches — FAQ

What CRM do sports coaches use?
Most sports coaches don't use a CRM — they use a combination of spreadsheets, TrainingPeaks, and WhatsApp. Traditional CRMs (Pipedrive, HubSpot) are built for sales, not coaching. Athlin is the first CRM built specifically for sports coaches — combining athlete management with AI plan generation and wearable data.
Can TrainingPeaks work as a coaching CRM?
TrainingPeaks is a training platform, not a CRM. It's great for delivering plans and analyzing individual athlete data. But it has no roster-wide dashboard, no recovery alerts, no AI plan generation, and it doesn't learn your coaching style. Many coaches "use TP as a CRM" — but it's like using Excel as a database.
What's the best CRM for running coaches?
Athlin is the only CRM built specifically for running coaches. It auto-calculates pace zones from wearable data, builds race-date periodization, monitors training load across your roster, and generates plans with AI. Traditional CRMs don't understand pace zones. TrainingPeaks isn't a CRM.
Do I need a CRM for 10 athletes?
Yes — 10 athletes is the tipping point. Below that, you remember everything. Above that, things start falling through the cracks — who trained, whose HRV dropped, who needs a new plan this week. A coaching CRM centralizes what you currently carry in your head and across 5 different apps.
How do coaching CRMs integrate with Garmin?
Athlin connects directly to Garmin Connect via the official API. When your athlete finishes a workout, the data flows in automatically — heart rate, pace, distance, HRV, sleep quality, stress. The AI uses this data to generate the next plan and alert you when someone needs a recovery day.

Resources for coaches

Tools & resources

Race Pace Calculator

Perfect race day splits

Training Zone Calculator

HR and pace zones from one result

Triathlon Time Predictor

Predict finish times at any distance

What is a Coaching CRM?

Complete guide for coaches

Best TrainingPeaks Alternatives

2026 platform comparison

Switching from TrainingPeaks?

See the comparison

Your athletes deserve a CRM that understands sport

Athlin isn't a sales CRM or a training platform pretending to be one. It's the only platform built from scratch for sports coaches.

Get lifetime access — it's free

No credit card. No commitment. Early coaches — free forever.